Kelly Landman Krevitz ’07

Kelly Landman Krevitz ’07

The Franklin & Marshall scholar-athlete profile features a Diplomat, past or present, who personifies what it means to be an NCAA student-athlete. The F&M campus has always been filled with dedicated, passionate, and talented student-athletes who have interesting stories to tell – and it's our goal to let those stories be heard. To be featured, an F&M scholar-athlete must demonstrate academic excellence, leadership, and community service, or have a noteworthy story that stretches beyond the realm of athletic competition.  

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On McGinness Pool's lane four starting block stood a blue-capped Diplomat in a sea of orange.

Gettysburg stacked the 400 individual medley "A" final at day two of the 2006 Centennial Conference Swimming Championships by placing seven of the race's eight participants. Franklin & Marshall College's Kelly Landman Krevitz '07 was the outlier, and the only one standing in the Bullets' way.

"That pool never felt so loud to me," recalled Krevitz, who was in the midst of her junior season. "I felt so much team pride; there was NO way I was going to lose that race." 

That self-assurance translated into a dominant performance as she won the event with a time of 4:37.62, nearly eight seconds ahead of the second-place finisher. The 400 IM title was her third straight and she went on to become one of only two swimmers in Centennial history to win the event four times.

When the pressure mounted during the biggest moments, on the biggest stages, Krevitz always seemed to rise to the occasion. But the mental game did not always come easy for the seven-time conference champion.  

"There's literally no athlete who doesn't have some area of mental weakness," said Krevitz. "It's an area that's often overlooked - but can easily get in the way of your performance. I learned many lessons too late for my swimming career, but I've grown and applied those lessons in my professional and personal life."

Those lessons have proven invaluable for Krevitz, who went on to earn master's and doctoral degrees in clinical development psychology from Bryn Mawr College. She makes her living as a private practice sport psychologist and leadership consultant, serving as a program director of the Leadership Academy and Mentorship program at Bryn Mawr College Athletics, and working as an adjunct professor of counseling at Lehigh University and Moravian College. 

As a sports psychologist, Krevitz has worked both one-on-one and in large groups with a wide array of athletes – from high schoolers to Olympic Trial qualifiers – on a broad range of intervention topics such as performance anxiety, mental toughness, communicating with coaches and teammates, and peak performance training.

"I've worked with athletes who almost never mention their sport, but struggle with their mental health in some way," explained Krevitz. "And I've worked with athletes who are mentally very healthy, but struggle in their sport. 

"My experience as an athlete is essential in being able to understand and connect with my clients. Though I've had to do a lot of research to understand the nuances of other sports, I draw on personal experiences as an athlete all the time! It gives me credibility with my clients, the ability to empathize or problem-solve with them, and the opportunity to share skills and wisdom." 

As a leadership consultant, Krevitz worked with the athletic staff at Bryn Mawr to design and implement a custom leadership initiative called the Leadership Academy and Mentorship Program (LAMP). 

LAMP provides student-athletes with leadership training, experiences, and workshops that are designed to align with several core values. Student-athletes apply each year to be admitted to the leadership academy for ongoing training, or to be a Student-Athlete Mentor (SAM). The SAMs build a program for the incoming first-year student-athletes to ease their transition to college athletics and academics. 

"I wouldn't be so good at teaching peak performance and leadership skills - if I hadn't struggled with both myself," said Krevitz. "I was able to pull it together for my senior year and overcome my performance anxiety just in time to set some major personal records before retirement. 

"I think back to my time at F&M and wonder what might have been if I had taken the initiative to work on my mental game, my character, and my leadership skills." 

The notion of Krevitz not reaching her full potential during her F&M athletic career should be an unsettling one for her former competitors in the pool since her accolades and record-breaking performances are staggering.

Krevitz earned four All-America certificates, including a fourth-place finish in the 200 butterfly at the NCAA Championships as a senior with a time of 2:04.33. That mark remains an F&M record and is the sixth-fastest time in Centennial history. 

"She was one of the hardest trainers I ever had," said former Diplomat head coach Bob Rueppel. "She really worked and wanted to be great. You can be talented but if you don't have that desire to be better, it won't happen. She had that desire.'' 

Krevitz graduated with six team and conference records and remains in the program's top 10 in each of those events. 

"Seeing your name up on the wall - the wall that we swimmers stare at during long kick sets, or while stretching before practice, or any of the other thousands of hours we spend in that pool - is such a special feeling," explained Krevitz. "The day I graduated, I probably hoped they would last forever. As they fell one by one, I was actually surprised at how excited I got to watch them go down!" 

Her distinguished career earned her a place on the Centennial's Silver Anniversary team in 2018, an honor shared with just six other F&M women's swimmers. And in 2019, she joined an elite group with her induction into the F&M Athletic Hall of Fame. 

"I was completely dumbfounded," recalled Krevitz. "I had just worked out at home and sat down to stretch and happened to check my email. I think I literally looked around the room, like I was looking for someone to scream with!"

However, the timing of the event was less than ideal. Krevitz was pregnant with her and husband Jordan's second child. Her due date was within days of the induction ceremony. 

On Oct. 25, she felt "incredibly thankful" to be able to give her Hall of Fame speech. In attendance were her "ultimate cheerleaders" who never missed meets, parents Bob and Karen, along with friends and past teammates who made the trip to Lancaster to show their support. 

"I have a great picture of my now 3-year-old son, Jackson, standing up at the bottom of the stage during my speech looking up at me, and I'll cherish that photo forever," said Krevitz. 

Just five days later, her baby girl, Kinsley Fox Krevitz, was welcomed to the world.  

F&M played a key role in Krevitz reaching her full potential as both a student-athlete and as a professional. 

"I really feel like I was set up for success as a student-athlete," said Krevitz. "I never really felt like I couldn't get all my work done in the pool or the classroom without just a little bit of time management and self-discipline. My professors and coach were understanding of the stress and occasional conflicts, but both set realistic boundaries and expectations that prepared me for the real world."

Her advice to current student-athletes who face this balancing act calls for self-reflection to reach your goals.

"This time is a privilege," said Krevitz. "You get to learn about yourself as a person, a worker, a learner, and a citizen. If you're having trouble managing it all - take a look at your life.

"Is there something you need to change about your priorities? Is there something you need to learn about yourself? Is there a skill set you need to work on to be more successful? Never again will you ever have so many tools and resources at your disposal!"